Privacy Policy
### Privacy Policy
Blue Reef Boat Rentals, LLC ("we," "us," "our," and henceforth referred to as "Blue Reef Boat Rentals") knows that you care about how your personal information is used and shared, and we are committed to protecting your privacy. We want you to have an enjoyable experience, and while it is necessary for us to collect certain personal information, we respect and protect your right to privacy as set forth in this Privacy Policy. This Privacy Policy applies to our websites (including bluereefboatrentals.com), mobile applications, and related services (collectively, the "Services") collection and use of personally identifiable information ("Personal Information") that we gather when you access and use the Services. This Privacy Policy does not apply to any third-party websites to which we link. You agree that your use of the Services signifies that you have read and consent to the collection, use, and sharing of your information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, you should not use the Services.
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### WHAT PERSONAL INFORMATION IS COLLECTED?
#### PERSONAL INFORMATION
When you book/schedule boats on Blue Reef Boat Rentals, we ask you for personal information. We use this information to process your orders and to communicate with you about the status of your orders and other transactions with us.
Registration with us is mandatory in order to place orders and fully use the Services. During the registration process, whether through our website or through a social network, we collect personal information. The types of personal information collected may include your name, email address, gender, age or birth date, zip code, country, IP address, browser information, social media name, your credit card number, credit card security code, expiration date, telephone number, billing address, and shipping address. We use your telephone number only if there is an order-related issue; never for marketing purposes. Our server stores some of this information so that placing future orders will be quicker and easier.
Information in a form that (a) is aggregated with other information, (b) anonymized, or (c) is otherwise detached, combined, organized, segmented, modified, or processed, in each case so as not to be reasonably capable of being associated with you, will not be considered Personal Information, and will not be restricted by this Privacy Policy as to use, sharing, or otherwise. You can choose not to provide us with certain information, but then you may not be able to take advantage of many of our special features, and you may not be able to complete a purchase through the Website. The Personal Information you provide is used for such purposes as allowing you to purchase services, improving the content of the Website, customizing the advertising and content you see, and communicating with you about specials and new features.
If you create an account using your login from a third-party service, like Facebook, we will access and collect the information that your privacy settings on that third-party service permit us to access so that we can create your account for you. We may also collect the contact information of your friends if you choose to connect your contacts and address book information with your account, so that you can connect with your friends when you use our Services.
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#### AUTOMATIC COLLECTION OF INFORMATION
Like many websites on the Internet, we automatically receive and store certain information whenever you interact with Blue Reef Boat Rentals or use our Services to (i) better understand, improve, and modify the Services, (ii) better understand how the Services are used and experienced, and (iii) better understand how we can enhance your or others' overall experience on one or more of the Services, including providing advertising and other information that is relevant to you. Blue Reef Boat Rentals automatically receives and records information on our server logs from your browser including your IP address, cookie information, the page you requested, and any services you may purchase and your billing history. This information may be used to customize the content you see on our Website or to communicate with you about specials and new features.
We receive and store certain types of information whenever you interact with our Website or services. Usage information, such as the numbers and frequency of visitors to our site and its components, may also be used in aggregate form, that is, as a statistical measure, and not in a manner that would identify you personally. This type of aggregate data enables us to figure out how often customers use parts of the Website or services so that we can make the Website appealing to as many customers as possible, and improve those services. As part of this use of information, we may provide aggregate information to our partners about how our customers, collectively, use our site. We share this type of statistical data so that our partners also understand how often people use their services and our Website, so that they, too, may provide you with an optimal online experience. Blue Reef Boat Rentals never discloses aggregate information to a partner in a manner that would identify you personally.
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#### COOKIES
Upon visiting Blue Reef Boat Rentals, we may place cookies on your computer’s hard drive. (Cookies are small pieces of data that are sent to your browser from a Web server and stored on your hard drive.) Cookies allow us to track the services you purchase, and help us match your address and credit card information with your order so you don’t need to retype the information each time you visit bluereefboatrentals.com. You are always free to decline any cookies we use if your internet browser permits; however, if your browser is set to not accept cookies, you will not be able to purchase services on bluereefboatrentals.com.
We also use cookies to gather usage information, such as the number and frequency of visitors to our site and its various pages. We analyze this data to assess our services lines offered on our site. Automatically logged information is also used to analyze trends and to administer the site.
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#### CHILDREN’S PRIVACY
bluereefboatrentals.com is not directed at children under 13 and we do not knowingly collect any personal information from children under 13. If you are not 18 years of age or older, you are not authorized to use the Services. If you have knowledge that a child under the age of 13 has submitted personal information to us, please email bluereefboatrentals@gmail.com.
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### USE AND DISCLOSURE OF YOUR INFORMATION
Except as described in this section, we will not sell, rent, or disclose your personal information to any third parties. User-Requested Services and Information: For information, features, bookings, and services offered and/or provided by the Services, the information you submit is used by us to provide the information, feature, or service you’ve requested, including being used for internal purposes such as tracking your order, analyzing your preferences, and noting trends and statistics. Personal Information will be shared by us only to fulfill your request or to facilitate your use of the information. Please note that in certain instances, your name and/or email address may have been provided to us through our friend referral program. In this case, we may contact you via a one-time email. We store this information for the purpose of sending this one-time email and other internal purposes, including but not limited to tracking the success of our referral program. You may contact us at bluereefboatrentals@gmail.com to request that we remove your information from our database.
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### NON-PERSONAL INFORMATION
Automatically Gathered Information: Information that is automatically gathered, including through the use of cookies (as defined above), may be shared with other third parties, including service providers and others, so that we may better understand how the Services are used, to enhance the overall experience on the Services, and otherwise in connection with our operation of the Services and conducting related business. When such information is shared with third parties, any Personal Information will be included only if first put in aggregated or other protected form or the third party is contractually restricted from using such Personal Information for any purpose other than in connection with the purpose for which it was shared.
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### PROTECTION OF YOUR PERSONAL INFORMATION
When you provide us with your personal information, that information is encrypted with industry-standard Secure Socket Layers (“SSL”) encryption to keep your online order safe and secure. When the letters “http” in the URL address change to “https,” the “s” indicates you are in a secure area employing SSL. Blue Reef Boat Rentals also maintains physical, electronic, and procedural safeguards that comply with federal regulations to protect your Personal Information. This encryption process helps ensure that the information you give us is protected against unauthorized access.
We have implemented technology and security features, as well as strict internal guidelines, to safeguard the privacy of your personal information from unauthorized access or improper use. We will continue to enhance our security procedures as new technology becomes available. While we make every effort to ensure that your information is secure on our system, no data transmission over the Internet can be guaranteed to be 100% secure. As a result, we cannot guarantee the security of any information you transmit to us, and you do so at your own risk.
bluereefboatrentals.com may contain links to other sites. This Privacy Policy only governs information collected on the Website. We are not responsible for the privacy policies and/or practices of other sites. When linking to another site, please read the privacy policy stated on that site.
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### YOUR CALIFORNIA PRIVACY RIGHTS
If you are a California resident, California Civil Code Section 1798.83 permits you to request information regarding the disclosure of your personal information to third parties for their direct marketing purposes. To make such a request, please send an email to bluereefboatrentals@gmail.com or write to us at the following address:
Blue Reef Boat Rentals
Legal Department
7001 Shrimp Rd
Key West, FL 33040
Email: bluereefboatrentals@gmail.com
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### CHANGES TO PRIVACY POLICY
This Privacy Policy is effective as of the date first written above. bluereefboatrentals.com may amend this Privacy Policy from time to time. Use of information we collect now is subject to the Privacy Policy in effect at the time such information is used. If we make changes in the way we use Personal Information, we will notify you by posting an announcement on bluereefboatrentals.com or sending you an email. Users are bound by any changes to the Privacy Policy when he or she uses the bluereefboatrentals.com after such changes have been first posted.
If you have any questions or concerns about this Privacy Policy, please contact us at:
Blue Reef Boat Rentals
7001 Shrimp Rd
Key West, FL 33040
Email: bluereefboatrentals@gmail.com